Publicist, triathlete, and all around hustler. Owner of Kaye Publicity, author of YOUR BOOK, YOUR BRAND, and founder of Branding Outside the Box.
The world we live in moves very fast, and so do the people within it. There are more people and things vying for our attention, and we’re constantly trying to keep up. We skim emails, watch the first few seconds of videos, and scroll through headlines…
Nearly a decade ago, I started competing in triathlons. I had never run more than a mile without…
A few weeks ago, I spent the weekend working the Printers Row Lit Fest, the Midwest’s largest literary festival…
As I write this, there is a sink full of dirty dishes in my kitchen. The hamper of laundry is overflowing and there is a week’s worth of mail, waiting to be opened. It has not been a great week for housework, but it’s been a great week for my business.
Building a personal brand is like maintaining a garden: It requires ongoing care, the needs will change depending on the environment, and if left unattended, it will perish. You can’t just create a tagline, give yourself a makeover, grow an audience, then sit back and relax. You must…