In a recent article, Allan Wille — Klipfolio’s Chief Innovation Officer — shared his thoughts on why companies should care about creating a culture of innovation. Companies that don’t spend time exploring future trends, may not survive in competitive markets.

Companies that want to survive and grow must create the conditions to innovate. This means being able to identify trends and to come up with new ideas to address those trends. Setting the conditions for an innovative environment is an ongoing commitment because new trends emerge all the time.

Innovation must be a shared responsibility. Everyone in the company should…

Daniel Bianchi

Senior UX Designer

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