The subscription box business is not as easy as I thought, but there’s hope.

Dan Bloom
1 min readSep 22, 2016

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As some of you may know, Vered and I are working hard to grow the number of subscribers we have at www.VIBceramics.co. Our goal is to grow to 400 subscribers by the end of the year, but it feels like we’ve hit a wall.

I’ve been reaching out to experts in the fields of online marketing and affiliate marketing and have pitched bloggers, churches, and other subscription boxes about co-promotions, but first responses have been dismal. It was very refreshing to get such good support yesterday from Camille Dollins and Josh Hudson at Cratejoy. Camille, Cratejoy’s marketing specialist, was extremely helpful in coordinating shipment for our boxes, which will soon be photographed, “unboxed” on video, reviewed, offered to affiliates, and shared on various social media channels. Josh, Cratejoy’s merchant success specialist, has some great recommendations regarding site improvements, affiliate marketing and Instagram. Most important, my outlook has changed and I’m filled with more optimism for the success of our new venture. Thank you!

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