AMP — which stands for Accelerated Mobile Pages — was introduced by Google in October of 2015. AMP is an open-source custom web development framework created to speed up the loading time of web pages on mobile devices.

While the idea of having a faster mobile internet with content that loads instantly sounds like a great idea, there is a lot of concern among web developers when it comes to AMP. And these concerns should have publishers equally worried.

Here are just a few reasons why AMP is bad for both the webmasters and the web as a whole.

Disappearing links (and ad revenue)

One…