A New Twist to Consider

There have been a lot of shake-ups in the Local SEO world since the dawn of Google, perhaps even more than in traditional, or Organic SEO.

Here’s what matters in Local SEO.

The “Map Pack”.

The “Local Stack”.

The “Snack Pack”.

And other weird names that we’ve come up with- all the same thing.

Google has shifted this around a lot, from a three-pack, to a seven-pack, and now it’s back to a three-ish pack.

Except now there’s something else…

Another SEO Factor to Consider

CTR, or Click-Through-Rate, is simply the amount of clicks your Google listing gets compared to the total amount.

So if 15% of users that see your listing click on it, your CTR is 15%.


Whether or not this is a direct ranking signal doesn’t really matter.

It’s important though, however you look at it.

The reason it’s important is that it tells you if people are being turned off to your site in relation to other listings. You can change your Title and Meta Description and see how it affects your CTR.

Higher CTR indicates that users are finding…

Onsite Optimization

Alright, I’ve covered Content, Backlinks, and Local SEO. I’m attempting to get to the most basic explanation of each of these topics that can seem overwhelming.

It’s actually helping me crystallize my thoughts and forces me to think a bit differently.

Today I’m going to cover the basics of Onsite Optimization.

What is it?

Onsite Optimization is a blanket term for anything you do to your site to make it more attractive to search engines. There are tons of factors, but I’ll attempt to explain the main ones.


The main factors that I’ve identified are: URL structure, Headers, Media, Links (outbound and internal)…

Local SEO

Alright, the baby is learning quite a bit now. She has a decent understanding of how Content and Backlinks factor into SEO and rankings.

Now onto a (slightly) different animal.

Local SEO.


In essence, Local SEO is optimizing a site or page to any search catered to a specific location.

  • plumbers
  • restaurants
  • destists
  • pest control
  • pet grooming


In earlier days of SEO, to get into the map pack you simply had to have more citations than your competitors. Some popular ones are Yelp, Superpages, AngiesList, YellowPages, etc. Anything that listed your business’ name, address, and phone number (NAP info).



Yesterday I wrote about teaching my friend SEO from scratch. He’s a willing learner, but with so many things to go over, it’s a little daunting.

To make it as simple as possible, I decided to teach as if I’m explaining it to my 3 week-old baby.

The first thing that search engines really care about is content. Without this solid foundation, it’s hard to rank for a given keyword.


Some have argued that backlinks are even more important than content. The main reason that this comes up is that even with great content, it’s still hard to rank for…

In Between Changing Diapers

I have a really cute baby.

She’s also super easy-going. We’ve heard her cry a grand total of 2 times since she was born. She sleeps through the night and has been really healthy.

Not enjoying the cool waterfall… oh well.

Did I mention she’s cute?

Ok, ok, now on to SEO.

Recently I had a conversation with a great friend. He is in his early 20’s and is stoked to get into business. He’s just starting college, but has all the qualities of a great entrepreneur already.

While a business degree isn’t completely necessary, especially for a career in online marketing, I still think it will…

If You’re Going to be the Best at Something, Don’t be the Best at This…

I look at websites all day.

From blogs to ecommerce stores to local business websites. I’m not going to pretend that I’m the foremost authority on building sites, but I sure know an annoying one when I see it.

5. Ad Overload

The problem with this isn’t that site owners are getting paid for what they do. We decided a long time ago that we wouldn’t pay for such things. So site owners have to go for ad revenue. Cool. But when you put this as a higher priority than the actual visitors’ experience, you have a problem.

4. Clickbait

I’m a Naughty Cow

Here are some cows.

They look pretty happy, don’t they?

The one in the middle though isn’t as happy as the others. In fact, it’s holding in a secret.

It’s a naughty cow.

Now why is this cow naughty?

Because it keeps getting out of the pen, that’s why. It walks over to the electric fence that the farmer puts up- and jumps over it. It has gotten shocked quite a few times, but never learned its lesson.

These fences were set up for the benefit of the cow. It keeps her where the food is, it keeps her from…

Reinvigoration and Branding

A lot has happened in the past couple weeks.

I am now the proud dad to the cutest little baby girl on the planet.

Pictures just don’t do it justice, she’s seriously the greatest small human out there.

Anyway, family life is going great but seems to have put me back business-wise. I haven’t lost any money per se, but I’m scrambling with getting caught up with current clients- meaning I haven’t had any time to reach out to potential clients and generate new business.

This doesn’t pose an imminent danger to my business, but it definitely screwed up the…

Every Thursday I get this familiar task in Asana.

It’s my weekly reminder to set in concrete the goals that will make my campaigns run smoothly and continue to be smashing successes.

The problem is, though, I sometimes ignore this task. I know it’s coming around again, right? I feel like I have too many things on my plate to sit down and go over everything.

This is a giant, fat, massive, titanic, mistake.

Each week that I forgo the planning, I can point to a week that my productivity waned.

On the other hand, when I have specific tasks…

Dan Christensen

I love to build my biz, write, and hang out with my wife and daughter, but I also love to procrastinate. I probably won't even finish this sente

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