If you’ve been on Twitter in the past two weeks, you’ve probably seen at least one person looking for or offering up invites for a new app called Clubhouse. Maybe you’ve even seen people trying to sell their invites. What is Clubhouse? Clubhouse is a voice-based social network app. In the app, you can join a room and start chatting with friends. It was developed in July during the middle of a global pandemic and has taken off in the circles of Silicon Valley and the like. It is currently still in an invite-only beta.

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While it may seem obvious that an app like this is taking off amid a global pandemic where in-person social interactions are limited, I have wondered if there is more to it than that. How many other apps and devices do something similar, that people are already familiar with. Discord is the closest that comes to mind, offering rooms with text chat and voice chat, but there are also: Zoom, Skype, FaceTime, GoToMeeting, etc. …

What Black Friday, Cyber Monday, and Holiday 2020 may look like for retailers and consumers

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This year will be the end of Black Friday as we know it, but that’s not necessarily a bad thing…

Simon Property Group and a number of retailers have announced they will not be open on Thanksgiving, which is a big shift from even last year. Over the past decade, stores have pushed their open times earlier and earlier, hour by hour until some were opening at 6 pm on Thanksgiving. …

“Social media’s greatest assets — anonymity, ‘virality,’ interconnectedness — are also its main weaknesses.”

- Evgeny Morozov

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The internet has changed how we connect and interact. You can play video games with people around the globe, order products directly from a manufacturer, or talk to old friends from high school. You can do all of this after quickly creating an account with your email address.

The ease and quickness of this are great for us and the companies building the platforms. We don’t have to go through pages of forms and registration and they get more users by lowering the barrier to sign up. …

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In the three years since I graduated from college, people have asked about my college experience more times than I can count. For as many people who congratulated me and told me how great of a decision I made, I have had just as many people question the money I had spent and experience I had gained, putting me in the position of having to justify my choice to people who have no skin in the game.

I chose to go to a private college that after tuition, room, board, and fees cost ~$48,000 my freshman year and closer to $60,000 by the time I graduated. Even though my academic scholarship, financial aid, and college fund brought that down by half, it still left me owning a substantial amount of debt at the age of 22 with nothing but a piece of paper as collateral. …

There are an innumerate number of guides out there on couponing and investment apps. I’ve found most of them to not be helpful, as they suggest things I either already know, or take too much time and don’t work with my lifestyle.

This is a no-nonsense guide to saving money for busy people. It prioritizes high impact areas to save and is based off the spending habits of Millennials.

These are all apps and programs that I actively use and have hand picked out of the hundreds or thousands out there. …

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Photo by Miguel Ferreira on Unsplash

Very few industries have gone through as much of a tumultuous history as the music industry. In the past 40 years, the industry has gone through SEVEN music distribution mediums (8-track, vinyl, cassette, CD, MP3, ringtones, streaming). In 2019, only two of those are growing: streaming and vinyl.

Yet, when I tell people I own a record player and a not-insignificant number of records, they often write me off as a hipster millennial. Why would you pay $20 for a 12” disc that you need a speaker system and turntable to play?

Well, I can give you five reasons:

1. The Sound

Okay, let’s get this one over with first. There is a lot of debate over the ‘sound quality’ of records versus other mediums like CDs, MP3s, and streaming. All these formats have strengths and weaknesses, but at the end of the day, the average listener isn’t going to notice much of a difference. Why is that you ask? …

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Amazon is the single largest online marketplace for, well, anything. With nearly 50% of all sales online taking place on Amazon, if you’re not listed there you’re missing out.

Period.

But you know this, and you’ve done all the work needed to create top-notch listings for your products. You have the best pictures, the best copy, and tons of five star reviews. You’re the top organic result for high volume keywords. Everything seems great. Until you realize you’re actually the 11th product displayed on the search engine results page (SERP). How is that possible?

This is how:

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In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have both purchased farms in Connecticut. The overarching reaction has been:

In six months time Massachusetts craft beer darlings Tree House Brewing and Trillium Brewing have both purchased farms in Connecticut. The overarching reaction has been:

You don’t even make enough beer, why buy a farm?

They’ll never be able to grow enough hops or barley to meet their annual needs and all of the New England breweries started on farms are trying to move off of them. …

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I’ll just come right out and say it…

…churning out a new beer every week is not innovative

…adding pizza, fried chicken, or ghost peppers to your beer is not innovative

…it creates hype and it’s good PR, but it is not innovative

Both brewers and drinkers seem exhausted by these practices. Turning what were once small batch side projects into a mindset of pleasing new-money haze bros. Yet, for every person who stays home from some new whale release, two more get in line. …

wayfair wayday 2019
wayfair wayday 2019

It seems like everything is always on sale somewhere these days.

However, holiday sales and other shopping events scattered throughout the year still reign supreme. Holiday sales just ended and it’s already time to start prepping for retailer shopping holidays that are coming up this summer. Amazon’s Prime Day has been the biggest so far, but 2018 saw the arrival of Wayfair’s Way Day — the biggest and best discounts of the year on everything home.

For those who missed Way Day last year, it’s Wayfair’s one day shopping holiday and their biggest day of sales for the year. …

About

Dan DeSimone

Digital Marketing & Ecomm Tech Specialist from Boston, MA

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