Project Update #11 — Alpha Launch & Marketing Action Plan
One more week for Alpha stage before getting into the Beta !
The understanding of natural language is the key point between Daneel’s brain and the end user. That’s why we are using the Alpha stage to train Daneel by asking him as many questions as possible. The Alpha is currently available to our ambassadors, advisors, partners and gold members. This will improve his capacity to understand natural language, ensuring that all features can be initiated and controlled by a simple spoken request. However, with that in mind, other features are currently hidden to ensure that efforts are focused on the chat system.
The ending stage will include some of the other features in the app such as the Insight (market sentiment/price prediction) and the Dashboard. This will help us prepare for the next step, the beta test starting on October 15th.
For more details about the Alpha stage, please read the full Medium article.
You can still apply to become a Beta Tester before October 14th, hurry up!
Launching Daneel
The launch of product is a fantastic opportunity to generate some media attention and let everyone know what we’re about. With the launch of Daneel upcoming, we want go get the message out there as to what Daneel is about and how it will help crypto investors. To achieve this, we have a range of activities planned for our launch, to get our brand out there and show the world what we’re all about. In addition, we have kept our latest partnerships secret: this will enable us to distill them for maximum impact during the marketing campaign! Here are our plans for the next months:
- Influencers Campaign on social medias and Youtube with reviews of the Beta version and use cases.
- Bounty Campaign with free subscriptions given out, goodies, and 500,000 DAN to be distributed to our top participants. Furthermore, the bounty will help us to have collect vital feedback during the Beta test (October 15th — November 30th): this will then move onto ratings and store downloads immediately following the public launch on December 1st .
- SEO and advertising through targeted websites, medias with PR campaigns
- Launching Event in Paris, We are preparing for our launch event where we will be broadcasting videos from Paris in partnership with Chain Accelerator.
We are also exhibiting at the Malta Blockchain Summit on November 1 and 2 and at CES Las Vegas next January 8–11, 2019. We will showcase daneel to the public and professionals. In addition, we will spread the word through a new product videoshowing daneel’s features and use cases.
Blockchain World Summit London
We’ve been looking forward to the Blockchain World Summit for a long time, as this event was a fantastic opportunity to show off our work and network with a range of different people.
During the event we had a dinner with our friends from Amon: we spoke about our common future, and more specifically about how Daneel will be integrated into their application.
Additionally, our technical team enjoyed a long chat with Automata: a platform for ‘’noobies’’ to invest in crypto with a robot assistant (risk management, investment, portfolio management, security…) — our platforms serve slightly different use cases, but share striking similarities that could benefit from healthy idea exchange.
We also met some influencers and made some interviews with them:
1) James Crypto Bull interviewed our CEO Joseph Bedminster
2) Crypto Academy NL interviewed our Head of Communication Harold Kinet
For full event report, read the Medium article.
Meeting with 50partners in Paris
The concept is simple, 50 experienced entrepreneurs come together to select and support promising start-ups until success. Joseph was lucky enough to be selected to present Daneel, the feedback was very encouraging! We are in process with them in addition to other potential investors.
Stay tuned:
Website: https://daneel.io/
Twitter: https://twitter.com/daneelproject
Telegram: t.me/DaneelCommunity
Facebook: https://www.facebook.com/daneelproject
LinkedIn: www.linkedin.com/company/11348931/
YouTube: https://www.youtube.com/channel/UCJH6gsFUJlZr_ka3HQjZhKw
Github: https://github.com/project-daneel
