Dan GreenberginironSource LevelUpOptimizing creative performance following the iOS 14 privacy updatesWhile creatives can still make or break the success of your game, the iOS 14 privacy updates are changing the mobile landscape as we know…Jul 25, 2021Jul 25, 2021
Dan GreenberginironSource LevelUpHow to build a winning creative team in your mobile game studioFrom key traits required from employees to the operational structure and culture needed to help them thriveMar 24, 20201Mar 24, 20201
Dan GreenberginironSource LevelUpThe last available lever: Where mobile creative is going nextHere are some of the most critical elements to consider in building a winning creative strategy.Jan 14, 2020Jan 14, 2020
Dan GreenberginironSource LevelUpMaking sense of Apple’s cross-screen moveLet’s review the implications of Apple’s latest OS updates for the mobile world.Jun 24, 2019Jun 24, 2019
Dan GreenberginironSource LevelUpReaching god mode (and why you need to know IPM to do it)IPM is critical for understanding how UA campaigns perform relative to the market at large — utlimately representing your buying power.Jun 13, 20191Jun 13, 20191
Dan GreenberginironSource LevelUpThe what, how, and why of playable adsAdvertisers are experimenting with a new ad format that’s pushing the boundaries of interactivity even further: playable ads.Jun 12, 2019Jun 12, 2019
Dan GreenberginironSource LevelUpOptimize your user acquisition strategy with a soft launchBefore investing in a big UA campaign, test the waters with a soft launch. Learn how to get started.Jun 12, 2019Jun 12, 2019
Dan GreenberginironSource LevelUpAd creative localization — how local must you goIn a world where consumers are becoming increasingly homogenous, how local do your creatives actually need to be?Jun 11, 2019Jun 11, 2019
Dan GreenberginironSource LevelUpHow to create retention in playable adsGet users to complete your playable ad to the end by optimizing them for in-ad retention.Jun 4, 20191Jun 4, 20191
