TLDR: Designing metrics that help you make better decisions is hard. In The Times and The Sunday Times newsrooms we have spent a lot of time trying to tackle three particular problems.
See here for our latest post our ongoing adventures with metrics in the newsroom.
At The Times and The Sunday Times, like many publishers, we work hard to try and make it easier for our newsrooms to use data to make better decisions.
However, traditional digital analytics tools have fallen far short in helping us understand how our content is performing on our website and apps. …
Director of Data at News UK — Otherwise family, sci-fi, cosmic disco and data science