Dan GilbertinNews UK TechnologyAdventures with metrics in The Times and The Sunday Times newsroom — Part 2: Article insightsWhy do traditional web analytics metrics do a bad job of measuring article engagement? Why should you be cautious of ‘north star’ metrics?10 min read·Apr 8, 2021--2--2
Dan GilbertinNews UK TechnologyAdventures with metrics in a newsroom — Part 1: ProblemsMetrics often fail to account for context and uncertainty, and so offer little insight without applying significant time and effort to…11 min read·Aug 24, 2020--1--1
Dan GilbertinNews UK TechnologyDesigning better digital metrics in The Times and The Sunday Times newsroomsHow we are using machine learning to reduce the time it takes for our journalists to get meaningful insights11 min read·Jan 22, 2020----