Published inNews UK TechnologyAdventures with metrics in The Times and The Sunday Times newsroom — Part 2: Article insightsWhy do traditional web analytics metrics do a bad job of measuring article engagement? Why should you be cautious of ‘north star’ metrics?Apr 8, 2021A response icon2Apr 8, 2021A response icon2
Published inNews UK TechnologyAdventures with metrics in a newsroom — Part 1: ProblemsMetrics often fail to account for context and uncertainty, and so offer little insight without applying significant time and effort to…Aug 24, 2020A response icon1Aug 24, 2020A response icon1
Published inNews UK TechnologyDesigning better digital metrics in The Times and The Sunday Times newsroomsHow we are using machine learning to reduce the time it takes for our journalists to get meaningful insightsJan 22, 2020Jan 22, 2020
