Dr. Dan HermaninFOMO AuthorityThe Two Poles of FOMO: Understanding Our Responses to the Fear of Missing OutThe Fear of Missing Out (FOMO) stems from our deep-seated desire to seize every opportunity life offers while grappling with the…Jul 17Jul 17
Dr. Dan HermaninFOMO AuthorityUnderstanding FOMO’s Three Main TriggersAt its core, FOMO is an emotional predisposition, a perpetual tendency to experience distress, even alarm, when we believe we’re missing…Jul 111Jul 111
Dr. Dan HermaninFOMO AuthorityMore Than 30 Mega-Phenomena That FOMO AffectsThe Fear of Missing Out, or FOMO, is widely recognized. Many know that FOMO affects us to varying degrees, yet we often overlook its…Jul 10Jul 10
Dr. Dan HermanWant a marketing message that motivates customers? Think about foodI hand you a glass of wine. You sip it. I give you an apple. You bite into it. I offer you an ice cream cone. You lick it. Why am I saying…Jul 8Jul 8
Dr. Dan HermanMost Companies Don’t Need a Strategy. Do You?Do you really need a strategy? The surprising answer is that most companies don’t.Jul 31Jul 31
Dr. Dan HermanThe Brand’s Drama Precedes Brand StorytellingHow do you transform a value proposition into compelling brand stories?Jun 28Jun 28
Dr. Dan HermaninFOMO AuthorityThe Discovery of FOMOMy first encounter with FOMO — The Fear of Missing Out, was back in 1996. While conducting a series of focus groups for a client, I noted…Jun 17Jun 17
Dr. Dan HermaninFOMO AuthorityNo, You Don’t Quite Understand FOMO YetHave you ever felt that unsettling notion that your life could and should be more fulfilling, even if you’re objectively doing well? That…Jun 17Jun 17
Dr. Dan HermaninFOMO Authority10 FOMO-born motivations that drive usFOMO is often misconstrued as a simple envy of others’ experiences or a feeling of exclusion when friends have fun without us. But here’s…Jun 4Jun 4
