Dr. Dan HermanThe Five Types of Customer Journey:The Glove Method’s Revolutionary Approach5d ago5d ago
Dr. Dan HermanHow Your Strategy Succeeds or FailsMany managers I know and respect love their numbers more than a kid loves candy. Don’t get me wrong, numbers are essential. They’re the…Aug 14Aug 14
Dr. Dan HermanDoes your brand have a strategy? Let’s checkThis time, we’re returning to basics because, as you’ll soon see, we really need to have this conversation.Aug 13Aug 13
Dr. Dan HermanWant a Brilliant Strategy? Let’s Crack ItYou’re sitting in the conference room, talking about it. Again.Jul 26Jul 26
Dr. Dan HermaninFOMO AuthorityThe Two Poles of FOMO: Understanding Our Responses to the Fear of Missing OutThe Fear of Missing Out (FOMO) stems from our deep-seated desire to seize every opportunity life offers while grappling with the…Jul 17Jul 17
Dr. Dan HermaninFOMO AuthorityUnderstanding FOMO’s Three Main TriggersAt its core, FOMO is an emotional predisposition, a perpetual tendency to experience distress, even alarm, when we believe we’re missing…Jul 111Jul 111
Dr. Dan HermaninFOMO AuthorityMore Than 30 Mega-Phenomena That FOMO AffectsThe Fear of Missing Out, or FOMO, is widely recognized. Many know that FOMO affects us to varying degrees, yet we often overlook its…Jul 10Jul 10
Dr. Dan HermanWant a marketing message that motivates customers? Think about foodI hand you a glass of wine. You sip it. I give you an apple. You bite into it. I offer you an ice cream cone. You lick it. Why am I saying…Jul 8Jul 8
Dr. Dan HermanMost Companies Don’t Need a Strategy. Do You?Do you really need a strategy? The surprising answer is that most companies don’t.Jul 31Jul 31
Dr. Dan HermanThe Brand’s Drama Precedes Brand StorytellingHow do you transform a value proposition into compelling brand stories?Jun 28Jun 28