Material Design is design science.

Why Material Design is our best attempt (yet) for a unifying theory of design.

It begins with obsession.

Next is practice.

Last is the realisation.

Enter Material Design

It looks flat(ish) but it’s much, much more…

Space Time

Okay so Space-Time is a bit of a ploy, but I’ve got some good points coming I promise.


Giving elements their own space creates depth and tactility.
It doesn’t happen in the real world. But it feels like it could.


These transitions make us feel like we are genuinely interacting with a tactile world beyond the glass.

So what?

Designer at TIDAL, Building

Designer at TIDAL, Building