First of all great article, very inspired.
im in a similar position to what you were, my project https://www.filmitright.co.uk im currently 1yr and 10months into what i thought would be 6–12months.
im currently doing this in my spare time an average of 15hrs a week, you mentioned in your article distro took about a year, was this full time development on the website (9–5 everyday) or in your spare time? did you ever get de-motivated developing it? — took breaks -days or weeks away from developing it?