Thinking about UX Design
Introduction to design
“Everything is designed”. This is the sentence with which Bill Moggridge begins his conference called What is Design?, in which he defends that everything created by man with a specific purpose can be called design.
Personally, as a graphic designer I have always thought that design is a way whose goal is to communicate in the most efficient and clear way some type of message or service. The main objective of designers should be to facilitate the life of the user of what has been designed by finding the balance between functionality and aesthetics. Unlike the artists, who express a personal and subjective view of the world, designers must position themselves from the point of view of society, design for the mass, as defended Kim Goodwin in his book “Designing for the Digital Age”.
Art is about creating an end product that, above all, expresses the inner vision of the artist. Design is not about expressing the designer’s point of view, but it is very much about creation.
Introduction to UX Design
UX design is a great example of design applied and dedicated to society and its needs. A user-centered discipline that combines interaction design, graphic and information design, and industrial design.
I had never thought about the user experience before. But as Ali Rushdan Tariq says in his article A Brief History of User Experience, the user experience is found in many aspects of our lives, and this shows how it envelops us and how important it is.
I imagine the user experience as a visit to a hotel, where each of the corridors can take you to different destinations, there is not only a single route, with a start and an end, but there are multiple options along the way which will be chosen by the user, according to these decisions, the user can reach one destination or another, depending on their own needs and preferences.
The first step is to make sure that the hotel has a door, and the door is well displayed and accessible. Once inside the hotel, it is important to make the user understand the general structure of the hotel, so that the user can have the necessary references in order to start their itinerary. During the itinerary, it’s essential that it is clear where the user is going and what options will be encountered during the tour. Applying this example, a good user experience would be that the user would finally be able to easily and comfortably get around wherever he wanted, making it easy to change directions if he needed it.
This way, I don’t imagine the user experience as a story with a beginning, a single development and an end, but rather has as many developments as users (as in the Choose your Own Adventure books) and some possible endings.
Future in UX Design
No one knows the future. But it’s not hard to imagine that UX Design will take center stage in the coming years. The use and demand of digital products is increasing every day. You can think of the insertion of the user experience in new and different fields, the arrival of virtual reality, the increase of devices and their users makes believe that user experience will invade more and more the lives of people, leading to offer increasingly personalized experiences to be able to improve and satisfy each of the needs of users. In that way, we can imagine the presence of UX design in fields so far less explored, such as automobiles, medicine or cooking among many others. In the next Intel UMPC video you can see several “futuristic” user experience examples applicable in order to improve our lives.
As I said before, the main purpose of the design is to make life easier for people and solve problems, this is something that will always be necessary, so that the future gives us the opportunity to improve day by day making our world and surroundings a better place.
Designers have a duty to be problem solvers.