dani jermanIf you work in data, invest time knowing your businessNowadays, many companies entrust a significant responsibility to what is referred to as the new oil: data. That’s why the demand for…May 24May 24
dani jermanMarketing Science, what is it and what could it be? (Part 4)In the previous chapter we explored the Marketing Conversion Funnel, a valuable tool for understanding efforts to attract new purchases and…Jan 23Jan 23
dani jermanMarketing Science, what is it and what could it be? (Part 3)Welcome to the third part of this series. Before continuing let’s do a quick recap of what we already covered in Part 1:Jan 14Jan 14
dani jermanMarketing Science, what is it and what could it be? (Part 2)Continuing the series of blogs on Marketing Science, let’s once again reflect on John Wanamaker’s words:Jan 8Jan 8
dani jermanMarketing Science, what is it and what could it be? (Part 1)With six years of experience in the marketing data domain, collaborating with four different companies across diverse industries, and…Jan 2Jan 2
dani jermanWhen I finally understood why we are called data scientists and not just data analystsDuring an informal work lunch conversation, I asked my work colleagues to recommend me books to read. From all the recommendations, there…Nov 27, 2023Nov 27, 2023