Dani SampsoninThe StartupHow do you define successful milestones and celebrate accordingly?The measure of success varies from person to person, from job to job and task to task.Mar 27, 2019Mar 27, 2019
Dani SampsoninThe StartupNeed a website? It’s flamin’ unfairFor every budding entrepreneur, the flutter of excitement that wells up and compels you to impulse purchase a domain name in preparation…Mar 3, 20192Mar 3, 20192
Dani SampsoninThe StartupThe importance of first touch point marketingWanky, but wonderfully important. First touch point marketing is a fancy way of saying ‘a customers first experience with your brand’.Feb 27, 2019Feb 27, 2019
Dani SampsoninThe StartupThree things most employees want from their employersInternal Communications can get left at the bottom of the pile, but just as a fish rots from the head down, real change happens from the…Jan 30, 20191Jan 30, 20191
Dani SampsoninThe Startup3 hours or 3 months?When everyone’s talking about MVPs, how do we define our critical path for success? What is the bare minimum we can make an impact with?Jan 9, 2019Jan 9, 2019
Dani SampsoninThe StartupGetting the best from your designersKendrick Lamar sings a song called ‘How Much A Dollar Cost’.Dec 20, 2018Dec 20, 2018
Dani SampsonCan you market yourself?When you begin a strategic branding process, it’s advised to research your competitors to get a ‘lay of the land’. You want to see what…Dec 7, 2018Dec 7, 2018
Dani SampsonHow a brand strategist can help improve your businessLike anything worth doing, successful marketing requires constructive analysis, quality planning, and time and financial investment.Dec 3, 2018Dec 3, 2018