Why are booth babes still a thing at (some) Tech events?
Cate Lawrence
11828

Cate,

I agree with the sentiment 100%, I would go even further and say: "as a young adult man that I am, I get somewhat uncomfortable when all I want to do is check a new product and this provocatively dressed lady approaches me to scan my badge"(Infocomm is really bad in this subject by the way). That makes me not want to approach those booths and gives me an immediate sign that whoever runs that company has got it all wrong and are not worth my time.

That being said I think the case of the person in the swing is something different.

Some of the most important features on pro-cameras are object and face recognition and eye tracking. It's a very common test for professional cameras to shoot a moving subject in relative low light, in those cases you can test how well the camera deals with slower shutter speeds, image stabilization, iso noise, yada, yada...

I've seen companies showcase their cameras with professional boxers swinging at blazing speeds, cart racers cornering, and, yes, a subject on a swing :).

By looking at your picture, which was taken from behind, it doesn't seem to show a person dressed provocatively, if that is the case, then I take back my comment.

I guess it's nice to test cameras with real subjects so that specialized press, professionals and enthusiasts can test eye tracking, skin tones, and what not, I don't necessarily see this person being used in a demeaning way or communicating some sort of sexy bias, though it could have been a man model instead.

Best regards