A tribe is more powerful than a team!

The evolution-tested organizational structure missing from the startup toolset

Daniel Russek
4 min readJan 16, 2020
Photo by Shane Rounce on Unsplash, intervention by Arinta Osorio
Photo by Shane Rounce on Unsplash, intervention by Arinta Osorio

Our species has evolved through natural selection, like all the others. But when we consider how best to organize a group of people to achieve complex goals, a very human trait, we seldom incorporate our evolutionary origins, or we only pay lip service to them.

There are many analogies we use to describe companies: a family, a sports team, an army… I think that when you are setting yourself the task of creating a new version of the future you need to work within the most powerful framework so that you can form a community of people that will work for years to make it happen. These people will turn into your life partners. They will become your tribe and the acknowledgment of that framework will improve your chances of success no matter the environment.

In a farm, a zoo, or an aquarium, “success” when working with animals in captivity depends both upon a deep understanding of their nature and your ability to adapt to the circumstances in which they can flourish. In other words, we adapt the environment to the nature of the animal, not the other way around. When we don’t follow this principle, suffering and chaos ensues

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Daniel Russek

Enterprise founder and CEO with a mission: using technology and a market oriented perspective to shrink our ecological footprint.