Starting Mindly Studio at 23 years of age (officially right on my 23rd Birthday) was one of the biggest and best decisions I’ve made. I was 2 years into my corporate career when I decided that I wanted to have a purposeful and meaningful career. At the time, I didn’t…

Few things communicate the look and feel of a brand more clearly than the way letters, numbers and symbols are put together. Typography serves many purposes in brand identity; from making words legible to evoking emotions. …

If animals killed humans at the same rate we kill them, we’d be wiped out in 2 days. Most people are desensitised to eating meat and could never intentionally harm an animal. This is not about shaming meat eaters or making people go vegan. This is an idea of how…

Usability testing is an essential part of designing a website or an app. A lot of companies tend to think usability testing is “too expensive”, “too big of a deal” or “not worth the effort”. …

Assumptions are a big part of human nature. We make thousands of them every day like assuming that flicking a switch will turn on a light or that touching a hot stove will be painful. While assumptions have helped us survive as a species over thousands of years they can…