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Quizzes are some of the most powerful lead generation devices out there — especially personality quizzes.

They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once.

It’s the best of all worlds.

What many people don’t realize is that there are many ways and types of quizzes and each one has a different use case.

Some quizzes are ideal for product recommendations while some of them are perfect for engagement and subscribers.

Personality quizzes fall into the second category.

In this post, you’ll learn how to create engaging personality quizzes that move you closer to the end goal — more email subscribers and customers. …


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As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days.

“Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better?

Oh, the email popups… and the exit intent popups… and the chat popups… all wanting to take info, only to give value… somewhere else, sometime later, after jumping through some more hoops…

Am I alone in thinking a “site visitor -> activated lead” experience should be much better in 2019?”


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Every day, I get an email about a must see webinar that’s going to show me the secrets of the marketing universe. That’s cool, I’ll pass. It’s no longer an effective niche marketing strategy.

That’s because webinars have been beaten to death in my space. Most of them are thinly veiled sales pitches. Conversely, webinars in the health and fitness space are still bringing in crazy amounts of leads and revenue.

Every niche is different. What works in the marketing space may not work in the health and fitness space. …


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School doesn’t create great marketers.

The proper education — no matter where you get it — does.

There are two ways to go about it:

  • Fumble around and do a lot of trial and error
  • Stand on the shoulders of giants and cut your learning curve in half

This article is for those who choose the second route. I’ve compiled the best marketing books across a wide variety of disciplines.

These marketing books are about more than just marketing. They’re about consumer psychology, copywriting, advertising, and branding.

You don’t need to read everyone on this list. …


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We’ve all seen the headlines: “This CEO Gets Up at 4 AM and Works Out at Lunch” or “How This 22-Year Old Launched a Startup While Working a Full-Time Job.”

Even though it’s clickbait, these articles are attractive because they glorify the startup hustle.


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The beauty of entrepreneurship is that it’s the opposite of conformity. If you’re just like everyone else then you blend into the crowd.

You’re allowed to be polarizing, eccentric, and different.

This can leave people confused about the right path to take. There is no right answer to that but there is the best answer depending on the type of entrepreneur you are.

Without understanding the types of entrepreneurs, it increases the likelihood of joining the ranks of people who started but ultimately failed.


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What’s the big deal about using content upgrades to build a highly engaged mailing list?

If you launch a product, subscribers are the first ones to buy.

When you publish a blog post, they’re the ones who share.

As you grow your brand, they’re the people who create hashtags in your honor.

Let me ask. How well does that sidebar opt-in form convert?

Most likely, it’s less than one percent.

The right lead magnets on the right pages can convert as many as 50% of your visitors into subscribers (those, of course, are not normal results. …


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It’s no secret that market segmentation can increase the engagement rates of emails, blog posts, and sales pages.

In addition to increasing engagement rates, your messages hit closer to home and are in line with what your people want.

According to eMarketer, after implementing segmentation nearly 40% of marketers experienced higher email open rates while 24% experienced increased revenue.


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There’s a well-trodden path for developing a viable startup.

Come up with an idea, build an MVP, and do beta testing to catch bugs while making the startup better.

It’s simple right? One thing I’ve learned is that simple is NOT the same as easy. After four months and tons of beta testing lessons, we’ve officially ended our testing phase and have rolled out a product we’re proud of.

It wasn’t easy and we had a lot of sleepless nights. It was worth it because acquired a lot of insights into what our customers wanted from a solution like ours.

In this post, I’ll share some of the insights we learned from beta testing. …


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Have you heard this startup narrative?

Come up with an idea, build it, launch to an audience that accepts you wholeheartedly, and watch the money roll in.

While that may happen to a select few, it’s a bit different for us mere mortals.

Before your product is ready for prime time, it needs to be tested by a pool of users who represent your target market.

These beta testers will let you know if you’re on the right track and help you spot bugs and useful features.

You learn more about your customers, your developers get a clear roadmap, and customers get to use an awesome product. …

About

Daniel Ndukwu

Creative entrepreneur | Chief Scientist of www.iaexperiment.com | Founder of https://www.kyleads.com | prolific writer | Fear is a LIAR.

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