The recent COVID-19 pandemic has led to massive lockdowns around the globe. As a result, people have started using social media more regularly. In fact, according to Facebook, there’s been a sharp increase in the usage of their platforms.
In fact, the number of views of live videos has nearly doubled within a week and messaging and group calling have experienced massive jumps as well.
Platforms like TikTok have experienced a massive increase in searches on Google.
Hence, brands need to create a roadmap for their social media marketing strategy to shape their current marketing strategy.
Did you know that 500 million Instagrammers use Instagram Stories to share content every day? Unlike social media posts, Instagram Stories are temporary. They stay on a user’s profile only for 24 hours.
But that’s what makes Stories special.
Through Instagram Stories, users can keep their followers updated about where they are or what they are doing.
While users may curate their feeds for an aesthetic appeal, the Stories feature allows them to give people an unfiltered peek into their lives. From sharing morning selfies to posting event videos, Instagram Stories are for everything.
And for brands, Stories can be…
You need to make sure you’re offering them fair compensation for the work you are expecting. At the same time, you may need to work with a limited budget.
How can your brand find the right balance between the two?
To hit the sweet spot, you need to master the art of negotiation.
There is no fixed pricing structure for influencer collaborations. Most brands determine the compensation based on the influencer, content, and campaign requirements.
That’s what makes it difficult to negotiate with social media influencers.
But with a little research and preparedness, your brand can easily navigate these murky…
Influencer marketing may have quickly become one of the most popular methods of digital marketing. However, it’s far from perfect, and one of the major reasons for that is the fact that marketers still don’t know how to track influencer marketing effectively. In fact, measuring influencer marketing ROI is a major challenge for 52% of marketers.
By tracking influencer marketing success, you’ll be able to figure out what works for you and what doesn’t. This can help you make more informed decisions in the future to boost your influencer marketing campaigns. …
Do you know what the biggest benefits of influencer marketing are? You can boost your brand awareness, engagement rate, and grow your sales. But that’s not all. Influencer-generated content, also called IGC, has a long shelf life.
Your brand can reap the benefits of influencer-generated content even after your marketing campaign has ended. It’s a great way to get the most out of your collaboration and grow your business. Unlike traditional advertising, you don’t need to spend money on paid ads. It’s all about working with what you have.
Not sure how to get the most bang for your buck…
Influencer marketing has quickly grown in popularity during the last decade. In fact, according to Google Trends, it’s more popular than print marketing now and as popular as video marketing.
Did you know that there are 2.57 million apps available on the Google Play store and almost 1.84 million apps available on Apple’s app store?
The mobile app market is a crowded one. If you want to get more app downloads, you need to guide your potential customers through the sales funnel.
That’s where influencer marketing can come in handy. Not only can influencers help you create buzz on social media sites, but they can also help you boost your brand awareness, visibility, and drive downloads.
You can argue that you can get all of that with paid social media…
Influencer marketing may be a relatively new concept, but it has quickly caught the fancy of digital marketers all over the world. In fact, according to Google Trends, it has already surpassed the popularity of print marketing and has become nearly as popular as video marketing.
But that’s not all.
According to a survey, nearly 84% of marketers said that they find influencer marketing effective. One of the major reasons for this is because influencer marketing is perceived as more authentic by consumers as it involves a third-party promoting the brand.
This helps drive results that are better than those…
Creating and growing brand awareness is the first step of the sales funnel. Without it, you can’t expect to get new leads and conversions. That’s why it’s one of the most critical steps.
There are numerous ways in which digital marketing can grow your brand awareness, but none can come close to influencer marketing. This is perhaps the reason why 65% of marketers judge the success of an influencer marketing campaign by measuring the brand awareness generated through it.
Additionally, nearly 84% of marketers surveyed believe that influencer marketing is effective. It’s due to such benefits that its popularity has…
Nearly 90% of consumers used the internet to find local businesses in 2019, out of which 33% did so every day. Additionally, 82% of consumers read reviews of local businesses online, and positive reviews make 91% of consumers likely to use a business.
As a result, it’s essential for every local business to have a presence online to truly grow their business. This is perhaps the reason why nearly 67% of consumers have been asked to write online reviews by local businesses. In addition, 24% of them are offered a discount, cash, or gift in return for the review.
Daniel Troesch, a former Groupon executive, is Co-Founder and COO of Fourstarzz Media | Forbes Agency Council | Influencer Marketing Technology & Services