How to Become a Rainmaker — Or How to Get the Customers and Keep Them Coming Back

  • Is there anything else prohibiting you from going ahead?
  • What question should I be asking that I’m not asking?
  • 1 point — Getting a lead, a referral or an introduction to a decision maker
  • 2 points — Getting an appointment to meet the decision maker
  • 3 points — Meeting the decision maker face-to-face
  • 4 points — Getting a commitment to a close or to an action that directly leads to a close
  1. Cherish customers at all times.
  2. Treat customers as you would treat your best friend.
  3. Listen to customers to decipher their needs.
  4. Give the customers what they need.
  5. Price your product to its dollarized value
  6. Show customers the dollarized value of what they will get
  7. Teach customers to want what they need.
  8. Make your product the way the customer wants it.
  9. Get your product to the customer when they want it.
  10. Give your customers a little extra, more than they expect.
  11. Remind customers of the dollarized value they received.
  12. Thank each customer sincerely and often.
  13. Help customers pay you, so they won’t be embarrassed and go elsewhere.
  14. Ask to do it again.

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