Boo! 5 Ways to Scare Your Pinterest Followers Away
Halloween is just around the corner!
Does your Pinterest business account have a Halloween board?
Do you use your Pinterest boards to frighten your followers?
Read on to find out whether you are making these nightmarish mistakes:
- SPOOKING PEOPLE WITH IRRELEVANT PINS
You probably have seen some businesses that pin irrelevant stuff.
People follow your business to stay updated about your company and industry.
If you want to pin all the things, use the secret boards or create a personal account.
To make sure you don’t scare your followers away, keep your pins relevant for your target audience.
2. HAUNTING PEOPLE WITH YOUR PRODUCTS ALL THE TIME
Your followers must be asking themselves: “What are you thinking?” Don’t be one of those pinners who scream at the top of their lungs:
“Buy my product!”
“Buy my book!”
“Read my blog post!”
“Sign up for my newsletter!“
No one is suggesting that you don’t promote your products and content but don’t do it like this … You will scare your followers away. That’s not what you want, is it?
It’s like you are haunting them! Giving them a sip of poison. No one wants poison, not even on Halloween.
3. INTERACTION? WHAT’S THAT? I’M A DARK HOUSE
Don’t be a one-way pinner!
When people ask a question or comment on one of your pins they expect an answer.
Instead of vanishing, reply to their comments, answer their questions, initiate a conversation.
If you want your followers to pay attention to your pins and products, you need to give them a reason.
4. BEING A GHOST
Yes, you are busy, ghosts are busy especially during Halloween season.
But they follow you for a reason. Your empty and incomplete boards are just like ghosts! Not pinning is like ignoring or abandoning your followers.
Don’t give them a list of reasons to click the unfollow button.
Pin consistently, every day!
5. BEING A MUMBLING ZOMBIE
Don’t be the brand that just mumbles something away!
Use the pin descriptions wisely.
And the number of repins will go through the roof when people start finding your pins in Pinterest search.
Instead of all this, put on a different Halloween costume. Put on the marketer’s costume and pin some Halloween recipes, decorations and inspirations, humor, costume ideas and share some behind the scenes photos of how you prepare for the holiday or photos from last year’s Halloween party. Don’t be the Pinterest monster! Ask yourself whether you are crossing the line. Is your Pinterest marketing clever or just creepy?
And if you really want to scare your Pinterest followers, you can always bore them to death with your products and offers and they’ll click the unfollow button.
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Your turn!
Have any tips to avoid scaring followers away? Speak your mind, tweet me @Danielal007
Until next time,
Spooky pinning :)
D.
