4 UX standards to keep, in an innovative UI
Most websites have many things in common, being a UI designer you can feel the urge to create something really different, and you should! However be carefull, some elements aren’t just visual trends but high-functioning standards. Here I collected 4 of them and will elaborate the reasons for each, but first here’s the website we try to change.
What is this site about?
Designing a website and its identity, lots of thoughts is put into fine details. The name, logo, font, colors and background image all ads a little to represent what the site is about, but something missing here and so as on real websites.
Logos exist to be recognised. Brand/site names to be referred to. But don’t forget about the line under these, the one that sums up everything in a few word!
Don’t hide your content!
A navbar is rarely missing on any site but if you want a realy clean look you can feel compelled to hide it under the fold, well you shouldn’t. On a multipage website the navigation menu is or could be your secret weapon. Few sites gets it right so if you can that’s a great advantage.
The nav box has a double purpose:
- Search. The visitor — maybe a returning one — arrives with a specific idea in his mind, he should be able to find it. It can be screwed up by bad copy and in case of a massive site, bad sorting. Visitors should be able to reach all important subpages with a few click and without scrolling. Let us not forget searchbar can and many case should be an important tool of the navigation too.
- Discovery. Let’s say a new user comes online, the nav links work as a table of contents. Time is an important factor, when you do a reasearch you don’t read the whole book but the relevant parts, same way with a website, if you can’t find what you hoped for you move on. It is about seconds, so is it worth the risk to hide it in the bottom of the page or under a hamburger menu?
What should I do?
Call to action buttons help the user when feeling indecisive. Other times it can act like reverse psychology and make the visitor look around more open-eyed before clicking. Showing clear goal of the site helps to prevent the frustration of both user and designer.
However it isn’t only about one button but the service you wanna give. Information is maybe what you offer, or opportunity to buy, movies to watch whatever it may be, it isn’t the opportunity to register what you should offer but the service itself.
Thanks, just browsing.
We all scroll, a lot. So if your homepage isn’t scrollable, you waste the effort your user puts into browsing your site.
This is how we do window shopping online, when being uncertain about what we want we just scroll.