Kanye West Online Presence:
Kanye West is very internet savvy. He understands his reach and his demographic extensively. He has a very big following on twitter with 19.8 million followers and a small portion of that number is a cult following. He is generally surrounded by controversy which also helps his online presence balloon. Kanyewest.com is very basic at this moment but it provides tour dates and a stream of his new album.
His twitter is his main internet outlet. He averages at least a dozen thousand retweets per tweet and has many internet blogs covering what he says. His approach is somewhat similar to Donald Trump, he keeps people talking to engage interest and remain relevant. He also is an investor in TIDAL Jay Z’s streaming service in which he exclusively dropped his album. It is reported that he doubled TIDAL’s subscriptions in the matter of a week.