When building a startup, you have many options for software development. Whether you hire a team of developers, outsource to an agency, or find a CTO.

While all of these options are viable, if you find a CTO with the right tech expertise, you’ll have gained a key player to…

If you are running a startup or a tech business, outsourcing the execution of your product is a very critical business decision. You can’t fail and there are many factors to consider to ensure you choose the right agency to outsource software development. …

Building a startup! You have an epiphany and say to yourself:

This is a great idea!
How didn’t anyone think of it before?
I have to build it!

Fair enough but, as I’m sure you’ve heard, 99% of startups are doomed to fail — and you want to be…

You’re a non-technical entrepreneur and you have a business-driven vision for your startup. As an entrepreneur, you don’t need to be a technical expert. However, you do need to know the basic concepts because many tech decisions are business decisions.

By the end of this crash course, you will have…

I’ve met many types of developers throughout the years building different products with Altar.io. The one important lesson I’ve learnt along the way is:

Don’t look for the perfect developers, look for a balanced team.

That’s our sweet spot for one reason: there is no such thing as perfection and…

If you are deciding how to create your MVP there is an initial question you must ask yourself:

Should I make a Functional OR Non-functional MVP?

The answer is not always easy. Most startups jump in right away to develop the product. However, there are some outliers with MVPs totally outside the box, representing an alternative that should be considered. I’ve already accompanied over 100 startups through Altar.io

Are You Relevant To Your Customers and Leads?

When we think about the future of marketing we must immediately think about being 100% relevant. Utopia or not, the brands nailing the marketing automation today are already highly relevant to their customers. They are able to deliver the right content at the right time, through the right channel. Well…

This is a startup we embraced from its first steps. We ended up creating its branding, product, development and go-to-market strategy. Venga!, like all of our projects, starts with an in-depth briefing to get to know exactly what we are delivering to whom — the Unique Value Proposition (UVP).


As a non-technical founder, you’ve had your lightbulb moment. The idea that resulted in the business-driven vision for your startup. There’s just one problem. You lack technical skills and have no idea how to build a startup,

It’s a problem every non-technical founder faces, myself included. Before creating Altar.io, I…

Daniel De Castro Ruivo ツ

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