Pro tip: Stop paying for ads on Facebook. It’s not that you were bad at marketing on Facebook, it’s that on Facebook… NOBODY CARES! No one gives a shit about anything. People don’t go on Facebook for business, they go there to see what their friends are up to. It’s far more rewarding to pay for Google AdWords. Most of the time people really do search for something related and there’s a far greater chance of them buying your stuff. Facebook Ads are only good at promoting articles and blog posts. Nothing more.