E preparati a risorgere

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Photo by Joe Yates on Unsplash

Era marzo del 2002, e 2night stava per chiudere.

Le vendite stagnavano, e avevamo cassa per tre mesi. Seduti attorno ad un tavolo posticcio, in fondo ad un corridoio vuoto che ci faceva da sala riunioni, io e i miei 5 soci ci siamo guardati negli occhi. Dovevamo fare qualcosa.

I due elementi che per noi erano vantaggi competitivi — grandi innovazioni di cui eravamo fieri! — si erano rivelati fallimentari.

  • Nei primi anni 2000 il nostro era un servizio ad altissimo valore tecnologico (live streaming, crowdsourcing, mobile access e molto altro), e lo stavamo proponendo ad un mercato tradizionalista, fatto da piccoli locali e ristoranti di provincia. Non c’erano ancora Facebook né iPhone. In Italia eravamo alla preistoria. …

Le persone come noi fanno così

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Nella vita, personale e di un’azienda, c’è sempre una costante: il cambiamento. Ma se è giusto rimanere aperti al cambiamento nella strategia, nella tattica e negli obiettivi, esistono dei principi di base che ci aiutano nel viaggio.

2night è nata nel 2000. Il piccolo gruppo fondatore ora è diventato un team di più di 100 persone: si sono aggiunte molte facce nuove e molte si stanno aggiungendo. Così nel 2018 — nel nostro 18° compleanno — nel riflettere sul team, sul passato e sul come disegnare il futuro, abbiamo deciso di riarticolare i nostri valori.

2night: company culture

Il nostro è un settore ricco di talenti, ma come fare a capire se sono come noi, se una volta qui potranno aiutarci a promuovere la cultura che ci possa spingere sempre più in alto? …

Why low expectations are killing you

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Photo by Lauren Peng on Unsplash

There’s a theory that says that you should keep your expectations low. Prepare for the worst. After all:

happiness = expectations / reality


So, given that reality likes to suck, if I keep my expectations low I’ll end up happy. Statistically speaking.

I mean, if something goes wrong, well: I knew it. At least I got that right.

On the other hand, if it goes well: double win! Not only I’ll have my desired outcome, but I’ll also be the guy that overcomes difficulties. The underdog who triumphs. My hero’s journey.

That’s bullshit.

Imagine that time you fell in love.

You were perfectly aware that your loved one could leave you in a blink. …

Not first, not third, not last. Next time, don’t even start.

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Photo by Nace Škoda on Unsplash

Somebody is comfortable staying in the back. He looks at the other people passing, and doesn’t worry. They’ll trip, or get lost. In the long run, it won’t matter what position I’ll get at the end. Might as well be the last.

Some other people think that first place is the only viable option. Either you end up first, or you’re a total failure. They’ll even bend some rules to get what they want.

But who runs aiming for the second place?

Kinda hard, don’t you think? You should run faster than the third, but slower than the first. Difficult to get that right, isn’t it.

What if everybody wants to arrive second? Maybe nobody would even start the race. Are you going first?

If I kept being myself I would still be on my couch watching TV.

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Photo by Laurenz Kleinheider on Unsplash

I mean, I’m an undecisive slacker.

Should I keep on not deciding jack? Not taking any action because, well, that’s the way I roll?

“This is who I am” is bullshit.

“Be better”: that’s a sentence I like.

There’s action. A plan.

It lacks direction, but you know how I think: if we don’t take the wrong directions, we won’t find the right ones. Ever.

If you don’t know which way to go, it’s time to start walking.

But here’s the best advice I was given:

“Destroy yourself”

That’s something. It’s powerful, creative, liberating. It opens up possibilities.

Sometimes looking at our future through the lens of who we are now can be crippling. We might feel so discouraged we might stop right on our tracks. Because from here to there, there’s a void: there’s always going to be something we don’t know or have. …

It’s not about what happens to us. It’s about how we can change ourselves and deal with what happens.

Don’t wish it was easier,
wish you were better
(Jim Rohn)

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Photo by Jakob Owens on Unsplash

Don’t wish you had less problems: wish you had more skills!

I learned many things from Jim Rohn. One of them is not to focus on what happens, but on my decisions.

If I want an above average number of clients or an above average bank account, I must be above average.

A lot of things can or should be above average: my handshake, my smile, my competences. My effort should be above average.

Our success is not determined by what happens to us, but by how we react to it.

What we decide to do about it shapes our perceptions and our future.

I spent a chunk of my life feeling a victim. Thinking that it wasn’t my fault, that things just didn’t pan out the way I wished. …

On how to avoid even more regrets for your deathbed

One thing I see clearly by now: relationships are one of the — if not the — most important thing in life.

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One kind of relationship. Photo by Joe Pizzio on Unsplash

It’s not just about companionship. It’s not just good for your soul.

Feeling alive and thriving is all about growing.

There’s only so much growing I can do by myself. Only so much joyce I can feel in solitude.

If I list the things I’m most grateful for in my life, all of them are about a relationship. My wife, my daughter, my parents or friends. None of them is about only me myself or I.

Relationships are good for business too. To find new opportunities, to learn new things, to expand horizons. The “network” is one’s most valuable asset. …

iMessage activation nightmare and unclear UI

Today I brought my company iPhone 6 to the Apple Store to replace its dead battery. To still be reachable I took out its SIM card and plugged it into another company iPhone that I use for development as well, and exchanged some private messages with my wife.

As soon as I got my iPhone back from the Geniuses, I put the SIM back into it and got back to the office. That’s when things got weird.

A collegue of mine walked up to me and said: “I don’t know what’s going on, but I don’t think these message should belong here. They’re yours aren’t they?” and pointed me to his company iPad where — lo and behold — my thread with my wife was showing up in its Messages app. …

One valuable thing I learned from parenting my 2 years old daughter is that positive emotions can be contagious.
But you need to be in a state of super high energy.

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Not my daughter, but to the point! Photo by Cristian Newman on Unsplash

It’s easy to spread misery, no effort is required.

A baby can make us happy not just because she’s joyous, but because she’s relentlessly so.

So if you don’t want to be sucked into the other person’s depression and negativity when you try to cheer her up, be prepared.

To be emotionally strong takes constant practice. It’s an attitude that needs nurturing every day. Stack it up. Make it a habit.

Some people have it natural, came free with their DNA. I don’t. So no matter how hard I try I am always drifting towards pessimism, anger, negativity. It just looks more logical and safe. …

Kids’ birthdays, gifts and fulfillment at work and in life.

Have you ever been to a birthday party for a kid, recently?
PILES of gifts. The girl (or boy) opens them, hardly paying attention.

I used to think we were spoiling the kid, that she took everything for granted and nothing could surprise her anymore.

I felt sad for her.

But then I started paying attention.

And I realized her mild excitement for the presents was because she was eager to go back to the party, the real fun, where she could share the moment with her friends and just vibe or do crazy stunts.

We weren’t spoiling the kid, we were spoiling happiness.

As parents and friends we projected onto the kid our logic of “you’re happy if you get”. Double gift, bummer!

All the while she had it all figured out: happiness came from sharing, giving, making sure everybody was having a good time. And it all came back to her, and there she was having a blast! …


Daniele Vian

Co-founder of 2night. Curious.

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