I do! I’m certain that effectively transmitting a perception and a “reality tunnel” based around the product, rather than the product in itself. Therefore Post-Architecture’s tools and methodologies can be paramount in delivering a tranformational experience to clients — one that really brings them into the cult of the brand or of the product…
Everything you just wrote is incredibly exciting. There is a vast, very vast field of action that can be opened up if we think of it from this perspective. If it can be imagined… then it can, more or less, be done — and more importantly, it can be embodied. The person’s whole perception becomes the canvas for this composite “artform”.
I can imagine both the deepest hells and the most sublime creations coming out such a vision. I call it “Flirting with Dystopia” — because that’s what it is. It’s an idea that opens up an immense new playing field for human cognition and activity.
First, thank you Hammish for these great remarks.
People ask me this very question all the time. Does Post-Architecture potentially enable a scary dystopia? Should we not be scared? My usual answer to that is — you bet. It is scary. We should be scared.