Daniel Gallagher, HawaiiWhy You Shouldn’t Trade Brand Equity for Easy GrowthIt’s an unfortunate reality that many brands feel the need to completely reinvent themselves in order to stay competitive and relevant…May 5, 2022May 5, 2022
Daniel Gallagher, HawaiiOur Secret Weapon: The Power of Empathy in Digital BrandingEmpathy has been the buzzword of marketers and copywriters since the turn of the 21st century. Empathy comes from the word empatheia, which…May 5, 2022May 5, 2022
Daniel Gallagher, HawaiiBrand DNA: Why Understanding Your Target Audience is the Lifeforce of Your BrandThe customer’s wants and needs are the heart of your brand DNA. If you aren’t getting to know your customers intimately, you’re missing out…May 5, 2022May 5, 2022