The Rise of Build-to-Rent: A Post-Pandemic Investment Opportunity

Daniel Kaufman
3 min readOct 21, 2024

As the real estate landscape evolves in the wake of the pandemic, the Build-to-Rent (BTR) sector stands out as a beacon of growth and opportunity. According to CBRE’s 2024 Build-to-Rent Overview, the sector has experienced a remarkable surge in rent growth, significantly outpacing pre-COVID levels. This trend presents a compelling case for investors looking to capitalize on the shifting dynamics of the housing market.

Understanding the Market Dynamics

In the fourth quarter of 2022, BTR communities reported a notable 6.6% rent growth, accompanied by a vacancy rate of just 4.8%. While these figures may still be modest compared to more established commercial real estate sectors, they indicate a rapidly accelerating investment trend. Notably, BTR transaction volume reached **$24 billion** in 2021 and 2022, reflecting a staggering **250% increase** over the previous five-year average. This growth trajectory has continued into 2023, with BTR rents consistently surpassing those in other multifamily sectors.

The Appeal of Build-to-Rent

BTR offers a unique advantage compared to traditional single-family rentals, particularly for Americans aged 35 and older. The pandemic-induced migration away from dense urban centers has driven demand for larger, more affordable housing units in suburban and secondary markets, making BTR communities an attractive option. Not only did these communities avoid significant rent declines during the pandemic, but they also achieved an average rent of **$2,100** by the end of 2022.

Pricing Power in a Tight Market

Despite an uptick in vacancies across the rental market, BTR’s vacancy rates remain below 5%, granting investors considerable pricing power. This tight market, combined with favorable fundamentals and lower resident turnover, positions BTR as a lucrative investment avenue. Notably, markets like Tampa and Indianapolis have outperformed others, driving national average rent growth to an impressive 6.6%. Other notable performers include Columbus, San Antonio, and Kansas City, showcasing the broad appeal of BTR across various regions.

A Case Study: Sweetwater Springs

In line with this upward trend, Parkland Residential recently secured financing for the second phase of Sweetwater Springs, a BTR project in suburban Atlanta. This development exemplifies the growing interest in BTR and the ongoing investment opportunities within the sector.

Engaging with the Future of Housing

As the BTR sector continues to thrive, it’s clear that investors have much to gain from this burgeoning market. With its resilience, competitive rent growth, and strong demand, BTR is not just an alternative to traditional rental options but a vital component of the future housing landscape.

We invite you to share your thoughts and experiences in the comments below. How do you see the BTR sector evolving, and what opportunities do you think it presents for investors? Let’s engage in a conversation about the future of housing and investment strategies that align with these trends.

--

--

Daniel Kaufman
Daniel Kaufman

Written by Daniel Kaufman

Daniel Kaufman: Seasoned real estate developer with a focus on innovative, sustainable communities and a portfolio exceeding $2 billion in value.

No responses yet