This notecard became the four sections of Perennial Seller: 1) The Creative Process, 2) Positioning, 3) Marketing, 4) Platform. The point being: I had begun this book thinking about how to teach people to market their work, and…
“Not that books are so terrible to use as a model. Imagine a world where Homer had continuous copyright. Or Shakespeare. They’d make JK, Oprah, ALW look like they had ‘baby money.’” (that’s a Jay Z quote)
Your book will fail because of your inflated self-importance. Do you know how many people are eagerly anticipating your book? Unless your last name is King, Lewis, Evanovich, Gladwell, Patterson, Kingsolver, Child, or R.R. Martin, the answer is next to nobody.