Hellloooo! I’m Daniella — a fun loving senior at UC Berkeley studying business administration and public policy As a part of my coursework, I am responsible for writing a blog about my perspective on the interaction of social media and social movements.

Here we can learn together about the importance of social media. Today’s post will highlight social media use in the San Francisco arts scene, highlighting the Yerba Buena Arts Center (YBCA). Overall, I am SUPER STOKED that you have chosen to read my blog on Day 1 and hope that you continue to check it out throughout the semester.

This post consists of two parts:

· Part 1: Ground rules and guidelines

· Part 2: Social Media and the Arts

Ground rules #boringbutimpt

Akin to the course environment, my blog will abide by the following rules:

· Community agreements (found here)

· Berkeley Haas Principles (found here)

Stylistic note: I tend to bold names, titles, and terms that I think are important, and italicize subheaders.

Social Media and the Arts

Context: Yerba Buena Center for the Arts, A Case Study

This week, Jen Martindale (CMO) and James Im (New Media Manager) @ YBCA presented about the relevance of Social Media for YBCA as an arts institution. [Shameless s/o: check out YBCA on Facebook and Twitter]

YBCA, an institution driven by the idea that “culture precedes change” employs social media to engage a young, edgy audience motivated to affect positive and sustainable change, creatively. The institution is reputed — and sometimes criticized — for its progressive politics and forward thinking exhibitions that challenge the definition of ‘art’.

With over 500,000 participants per year, YBCA is nothing less than a “hub of creative energy.” Its offerings cater to artists, thinkers, and makers. The center offers exhibitions and events in the areas of creative writing, performing arts, and visual arts, to name a few.

Before concluding the presentation, Martindale and Im highlighted the YBCA 100, a program that recognizes individuals that are “shaping the future of culture”

Brief Reflection

I think that it is interesting that this institution has successfully began to use social media to affect social change. However, in the moment of hearing about YBCA and it’s work I was confused; I could not put the work of the institution into a box. YBCA’s work blurs the lines between an advocacy organization and arts institution. Throughout the course, I hope to learn to cope with this change.

The presentation caused me to start to think critically about the intersection of social media, public funding, politics, and the arts world:

· Should all arts institutions have a political stance? Should corporations have a political stance? Is it ‘right’ for the public to demand a political stance from corporations — not just arts institutions?

· Should public funding be used by institutions to promote a political stance?

· Is it arts institutions responsibility to lead social change?

· Should we attribute social change to the arts community? If so, which movements?

· Which community is more powerful to affect social change: Corporations (for profit institutions or organizations (non-profit institutions)? Both? In what ways?

I hope that by the end of the semester I will be able to refine my stance and provide some concrete answers to the above questions. Most of all, I hope that you decide to participate in the journey to arrive at these answers with me! Only thing I can guarantee — more questions will arise.

TTYL,

MediaDoyerDani