Who Knew The Wall Street Journal Was So Exciting
After driving for an hour and a half I was quite certain what ever I was about to see wasn’t worth the trip! I couldn’t have been more wrong. I walked up to the entrance still muttering to myself about how I would probably have to take out a loan to pay for parking. I stepped inside and it felt as though the building was buzzing with excitement. It almost had a life of its own. People were scurrying about, each with their own agenda. I felt a sense of purpose in the air and it was almost intoxicating.
The woman at the front desk asked for ID and directed me to go to the 7th floor. When I arrived I was greeted with a friendly smile, which may seem trivial but it really struck me. She seemed genuinely concerned with helping me find my class who had already started their tour. She greeted a few more people, all wearing press passes and expensive accessories, in exactly the same manner. She seemed happy to greet and seat us all and it made me wonder why more people aren’t like her.
As I listened to the people in the waiting area I could almost feel the hum of information being shared. One group was talking about what publications they like to receive digitally and which they prefer to get on paper because some things you have to just hold and read on a Sunday, you know? There was a constant echo of texting and message alerts but it wasn’t annoying, it was exciting. Everyone appeared interesting, intelligent, and informed. I realized that woman didn’t just seem happy to greet everyone, she actually was.
In fact everyone I was fortunate enough to meet seemed happy to be doing, what they were doing. Even as I was lead through a sea of computers, to meet my class, I could tell awesome things were going on around me!
When I finally joined the class they were talking about Snap-chat, which I had previously thought was for the sole purpose of puking rainbows and switching faces. Interestingly enough it is not. I learned how to tap and swipe my way to some really interesting tid-bits of news. The discover page of the WSJ was a compilation of photos, videos and articles which can be viewed for a day. It was created as a way to tap into a new audience of readers who probably otherwise would never read the WSJ. It was really easy to use even for me. The app was as engaging and captivating as the people who created it.
As we were leaving I couldn’t help but wonder what it would be like if I had chosen a career which would allow me to work in a place like this. I also couldn’t help but be proud of my classmates for their desire to be journalists and explore the possibility of one day coming to work at a place like the WSJ.