Danielle DardenAbu Kamara: Leading the PACAbu Kamara is a junior at Washington State University. He stands out in the crowd as a 6-foot-4 hurdler, all lean muscle, and a charming…Dec 12, 2015Dec 12, 2015
Danielle DardenVisuals: Storytelling at First SightVisuals can make or break a brand in storytelling. Yes, the story is important but the visuals capture the attention. There are so many…Nov 30, 2015Nov 30, 2015
Danielle DardenSell a Lifestyle Tell a StoryMillennials have different storytelling expectations than previous generations because we live in a world full of digital media and…Nov 6, 2015Nov 6, 2015
Danielle DardenBrand Stories: Authenticity Is KeyDuring the Story Spotlight presentations I noticed the videos that had less brand promotion, and a strong story structure with a beginning…Nov 2, 2015Nov 2, 2015
Danielle DardenDove’s Love Your Curls Campaign: The Key to a Successful CampaignDove’s Love Your Curls campaign was published in January 2015. The three-minute YouTube video, video is a part of the Love Your Curls…Oct 26, 2015Oct 26, 2015
Danielle DardenThe Magic Is in the Writer“Frank Sinatra Has A Cold” is an article that tells the inside story of Frank Sinatra’s life without even interviewing Frank Sinatra…Oct 19, 2015Oct 19, 2015
Danielle DardenBattle of the Super Bowl AdsCoca-Cola “Going All The Way” commercial featured a young boy sitting on the bench watching his team play football. The boy gets called to…Sep 21, 2015Sep 21, 2015
Danielle DardeninOnce Upon A BrandThe Truth behind the StoryIn brand storytelling, I say it’s better to be safe than sorry and tell a fictional story. Yes if the brand tells a story and they don’t…Sep 14, 2015Sep 14, 2015
Danielle DardenStorytelling 2.0I agree that storytelling isn’t a new concept, but brands are beginning to use storytelling as the rabbit hole to a company’s wonderland…Sep 9, 2015Sep 9, 2015
Danielle DardenNasty Gal… The New Way of Content Marketing.For my insight post I decided to pick my favorite shopping brand. I found out about Nasty Gal through a mutual friend in my broadcast…Aug 30, 2015Aug 30, 2015
