PR + Communication

Innovative PR tactic or Campaign

Friends opening Central Perk coffee shop in New York to mark 20 years since the show aired for the first time.

• It’s innovative and original because the concept of the coffee shop is something specific to the show alone
• It’s effective because Friends has such a wide fan base of all ages still after so long that would be interested in this. I would have been a year old when the show orignially aired and yet nowadays I have the box set, frequently recite lines from the script in social situations and if I were visiting New York now I would ensure I visited — I imagine many other people can relate to that. Even after 20 years the show is still very relvent especially to fans, and no doubt as ever most would love to visit ‘Central Perk’, have a coffee and see the props the way the characters did years back. It’s a simple but effective tactic to gross even more money out of the franchise.

It’s similar to the Warner Bros. Studio Tour London which has been very successful with fans and apparently has had around 5,000 visitors a day.

Favourite Blog

Snob Fashion Blog

• I take it essentially as weekly moodboard of inspiration. Its just selection of images of fashion, travel food + drink, lifestyle and interior.

Song of Style

• I usually only look at the visual though as with Snob. Amiee Song’s style appeals to me, I sometimes look at her sister Dani’s blog too but not as often — I like the way they take influence from trends but also how they’re innovative in the way they dress.

I only ever really look at visuals on blogs so tend to look at specific blogs Instagram accounts more than the blogs themselves.

• I think both blogs mentioned are effective as inspiration to viewers and as a form of escapism, nothing more complex than that really — they don’t need to be taken too seriously which I like.

Effective Website

http://www.telegraph.co.uk/luxury/travel/

I find the Telegraphs luxury travel section of their wesite very effective as a website. The blog like site is extremely easy to navigate around and does an excellent job of providing information in an easy to read / view way for both people interested in luxury travel and people who have this lifestyle and are looking for advice. The news is always written well and the images are beautiful.

A New Magazine

A lifestyle magazine that I picked up whilst in Koh Samui in Thailand in September.

• The content is focused mostly on luxury lifestyle — events in thailand and reviews of hotels and restaurants, travel, news and luxury advertisements.
• The target for the magazine I would assume is english speaking/ reading visitors of Thailand as the magazine is printed in English. I’d assume it’s for visitors looking for luxury whilst visiting the country.

Their Twitter bio states that Absolute Thai is a ‘Thailand Magazine published every two months, giving readers a taste of the Thai culture, elegance, decadence and exotic luxury of life in Thailand.’

Effectively connecting and communicating brand

H&M

• They’re very effective in connecting and communicating, especially recently they’re very active on their soical media pages especially with the launch of the AW14 Collection releasing recently and more recently the H&M studio S/S collection showing in Paris.

• Their target consumer is young fashionable people looking for affordable trend pieces season to season. This makes reaching out to them on social media a very reasonable method.
• I personally think that with the studio collections now as well that more than ever H&M are appealing to the consumer they’ve always tried to reach out to — consumers who also shop in Topshop and ASOS for example.

What I read over the summer