There is a book running around for quite some time now, it’s called the Lean Startup, written by Eric Rise. The main thesis of the book is to provide a “scientific approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you…

Recently I was asked at work to define what creativity means to me since my position at the company is “Creative Strategist”. I want to expand on my answer in this blogpost, mainly because the concept of creativity is very close to my heart.

Time seems to be the scarcest resource we have. I bet at some point in your life you have felt the overwhelming feeling of having too many things on your to-do list and not enough…

If you haven't heard about Seth Godin you’re either very new to marketing or plain and simple you have been doing your marketing from the bottom of a cave. This guy is one of the most inspiring visionaries and writers of the new marketing paradigm.