Influencer Marketing Prices: How Much Should You Pay (2023)
How Much Does an Average Influencer Earn?
How much do creators earn on average from brand partnerships on social platforms?
Based on an analysis of over 850 influencers by Glewee, here’s a breakdown of influencer earnings on each brand channel:
• Youtube: Influencers earn an average of $425 per video, $250 per product mention, and $200 per link in the description.
• Instagram: Creators earn $225 per feed post, $175 per Instagram reel, and $100 per story.
• Facebook: They earn an average of $175 per feed post and $100 per story.
• TikTok: Earn an average of $175 per feed post.
• Twitter: Creators earn an average of $175 per quote tweet, $100 per tweet, and $100 per retweet.
According to MOCAPP estimates, the value of the digital advertising market in Romania is 377 million euros, and the growth rate is 13%. Regarding the influencer marketing market in Europe, it is estimated that the volume of business achieved with the help of content creators in Romania is approximately 8–12 million euros per year.
