“How To Get 100K Views on One Article — Everybody Can Do It."
“How You Can Gain 20,000 New Followers On Instagram With One Simple Hack."
“The Ultimate Guide For Growing Your Blog Traffic From 0 to 50,000 Visits in 3 Months."
I think you get the pattern. And I am sure these kinds of articles are popping into your feed regularly, right? I find myself clicking on many of them. Not because I rationally believe in what they advertise, but simply because our brain is easily persuaded by the promise of finding the holy grail of growth hacking.
SEO. The eternal enemy of editors, writers and other content creators.
For the last seven years I have worked as Director of Audience Development at some of the most renowned publishers in their fields. And while the importance of Google as a traffic driver and the discipline of Search Engine Optimization are no new topics at all, the experience when I started working at each of these companies was always the same: a vehement reluctance to SEO.
Over the years, I have repeatedly encountered several misconceptions that caused writers’ unwillingness or incapability to tap the full potential of search. …
Audience Developer, Growth Hacker, Data Analyst, Online Marketer // Worked at Refinery29, Axel Springer, Highsnobiety