The Boohoo business model is under scrutiny. Last week, an undercover investigation by the Sunday Times found evidence of modern slavery in its supply chain, with factory workers in Leicester said to be paid £3.50 per hour.

The response by the market, its competitors and consumers has been vociferous and clear.

Last week, Boohoo’s share price collapsed over 40%, wiping £2 billion off the company’s value. Key brand partners, including ASOS, Next and Zalando, suspended their partnerships with the company. Standard Life Aberdeen, one of Boohoo’s biggest backers, sold almost all of its stock in the company. …

Daniel Newton

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