“But, we are a B2B company, we do not need to…”
If you are thinking that your company/brand does not need to communicate or promote itself because the services or products are aimed to other businesses, you are wrong.
To think that a B2B is not composed by people is just wrong. Companies are composed by people, people that think, feel, knows, shares, etc.
So yes, you must communicate to other “B’s”, the challenge is HOW…