Daniel ScharffinConsumer Led PricingHow small brands can sell more using dataBig consumer goods companies like Unilever and Nestle understand how to use sales data to get more shelf space (which in turn gets them…Mar 19, 2018Mar 19, 2018
Daniel ScharffinConsumer Led PricingHow small brands can test new pricesPrice optimization can be the most effective way to increase your bottom line, but is often neglected, especially by smaller companies…Nov 5, 20171Nov 5, 20171
Daniel ScharffinConsumer Led PricingAmazon and Whole Foods at odds in the grocery price war.Whole Foods is more expensive than Amazon Fresh. Way more. Business Insider estimates Whole Foods is 15% more expensive than typical…Jul 11, 2017Jul 11, 2017
Daniel ScharffinConsumer Led PricingPricing for Executives — is your price right?Consumer-led pricing overview for executives. Key questions and approach.Mar 14, 2017Mar 14, 2017
Daniel ScharffinConsumer Led PricingDo You Believe in Magic…Price Points?A primer on magic price points — what are they, why are they important, and how can you recognize them.Jan 30, 2017Jan 30, 2017
Daniel ScharffinConsumer Led PricingConsumer price promotions — how much, how deep?A discount can convince new people to try you and prior customers to buy more, but can also teach people to only buy when you are on sale…Jan 14, 2017Jan 14, 2017