Sometimes you can show the user a little bit of info at a time. In textbook-speak, this is called progressive disclosure, but I like to call it the slow reveal. (Sounds more dramatic, doesn’t it?) Try breaking up your info into small chunks and presenting it step-by-step.
Think about font weights, size, colors, contrast, typography, capitalization, spacing, proximity, alignment, movement — all these things affect whether or not people read your words. Dial some attributes up, and dial other attributes down until you find the right balance.
…d the phone as the go-to place for actively connecting with the most important people in our lives. In the US, he stated the obvious: Facebook is the phonebook, and Snapchat is increasingly becoming the phone.