What happens when you stop caring about the user

A great example of horrible user experience

I’m sitting on the bus, as I do every morning, on my commute to work. I spend the most of my commute reading articles and newsletters, and today it is a “Pins you’ll love!” newsletter from Pinterest that caught my attention.

There is an article called “Designing Search Result Pages” in the newsletter that I want to read. I click on it, and it sends me to this page:

I want to read an article, and this is what I get, there is absolutely no reference to the article I clicked on! — I didn’t wanted to start pinterest and I didn’t wanted to download their app, but ok then, slightly aggravated I decide to move on after all the title of the article seemed promising, so I click the small and faint `stay in my browser` button.

Ok now I’m on pinterest — I guess makes sense, since the newsletter was from pinterest, but I still just want to read that article. Now I’m just presented with a series of buttons that doesn’t help me. I don’t want to repin, I don’t want to comment and I don’t want to like it — I haven’t read the article yet!!!! — where is the ´read/view/show´ button?
Ok, a little more aggravated I click on the image to see what happens

Now we’re getting somewhere… I hope — but still no article, just a lot of navigation and buttons? Well what if I scroll down? I might be able to find the article I want to read.

This looks promising! I have a headline! Now i just have to scroll past the image and… BAM! this happens:

Where did the article go? — everything tells me that I should have given up a long time ago, but I still want to read that article. After all I have spend a lot of time and clicks just to get this far — I start scrolling right to find a close button — I find one and click it and then this is what happens:

Where is the damn article! — I give up!

It turns out that as I scrolled to the right to find the close button on the popup, I also scrolled the article out of view — This is a site that is all about great user experience, and this is how they treat their users! Well I’ll let this article speak for it self.