How Good Research Impacts Your B2B Marketing

Daniel Woodward
3 min readFeb 1, 2022
Photo by ANTONI SHKRABA from Pexels

Do you have a good marketing plan?

Or do you have one at all?

The effectiveness of your marketing can make or break your sales, as well as make the difference between obtaining that coveted status of “industry leader” or being just one of “the other guys.”

Whether or not you have an excellent marketing strategy that is yielding…