Real, practical ways to identify customer and user needs (Part 3)

In Part 2, we presented a case of a company with existing products and services and their challenges tackling new opportunities. To address existing products, the digital analytics assessment gives a high level overview but with limitations. To address new products, an approach based on ethnography and observation was more insightful as it addresses the question of motivations

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Digital Health, Product Management, Data Science, Analytics, and Innovation

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Daniel Wu

Daniel Wu

Digital Health, Product Management, Data Science, Analytics, and Innovation

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