
As convenience, reliability, and logistics become commoditized, the next $500 billion in value will be created by retailers who move commerce from transactional to experiential, inspiring consumers to discover products they didn’t know existed. In a nutshell, the next two decades of e-commerce will be a $1 trillion business built around answering the question “What should I buy?”
Getting feedback from people is more than just doing everything they say, or removing things that people don’t like. Feedback will tell you whether what you did made sense or works well, but not what to do or what the vision should be. Vision can’t be crowdsourced. Having a project with a bunch of patches and hacks for every complaint usually ends up being hard to iterate on and maintain.