One of the things in our book is that you should hire divas. They are a pain in the ass. But the divas that believe will drive the culture. Steve Jobs was a diva. Bill Joy is a diva. If you find these people, you’re probably going to work for them someday, so treat them well.
… don’t fire people, it’s really important who you hire. The people that you hire make your culture. We’d hire people who were special in some way. You don’t hire generic people — you hire people who have had stress and achievement. The best people to hire are CFOs who’ve gone bankrupt, because they’ve been through the wars.